With the advent of technology and the emergence of new sectors, there has been an explosion of career options for students to choose from. However, due to lack of relevant information and guidance, students make career choices that don’t suit them. In a survey conducted by an online platform, of the 10,000 students in the age group of 14-21 years, 93% were aware of just 7 career options. Likewise, parents too lack awareness about professional and vocational pathways available for their children. In addition, 93% of schools in India do not have a dedicated professional counsellor, and consequently, students from middle and low-income households do not get the career guidance they require. Between 2020 and 2030, India will add 101 million people to the working age group. A key enabler to utilise this enormous demographic dividend is career guidance, and this will play a vital role in building a better skilled and more satisfied workforce. 

iDreamCareer.com (iDC) is a career guidance and counselling company that guides students towards achieving their most suited careers. iDC has a database of well-researched content on more than 570 career pathways, 25,000 colleges and 1000 entrance exams and scholarships. The iDC online portal has more than 1000 hours of career content while the iDC app provides personalized content based on the student’s context and aspirations. This content is complemented with a psychometric assessment that makes students aware of their aptitude, personality type and interest areas. This is followed by one-on-one counselling sessions with certified career counsellors. Counselling guides the student through a career fitment process of assessing the most suitable options, both in terms of next steps in education and longer-term careers. Once chosen careers are defined, iDC has a college application program that supports the students in profile building, scholarship information, helpline support on colleges, and live counselling.